ThE Castle Group

Branding & design for mission to motion

Mission to Motion is an ongoing series (created by The Castle Group) featuring changemakers in conversation about the causes, people and purpose that led them to make a wider impact. I spearheaded full branding development and social media content for Mission to Motion, and managed the overall marketing roll-out for the quarterly event series. This includes, but is not limited to, developing digital marketing assets, product design, photography, videography, and marketing strategy.

social media

Part of my role at The Castle Group as PR/Marketing Account Coordinator involved managing and creating content for the agency’s social media platforms. During my time, there was tremendous growth in following and engagement across platforms (700+ followers on LinkedIn, %90 + increase in Instagram interactions and %120+ in impressions).

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Website Design

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Black Economic Council of Massachusetts (BECMA)